Lavender

Scores your sales emails and coaches the rewrite

Extension for Gmail and Outlook that scores cold emails in real time, flags what hurts reply rates, and suggests fixes as you type. Free for 5 emails a month; paid plans from $29/mo.

Visit Lavender → Sales & CRM

What it does

Lavender is an email coach that lives where salespeople write. It scores each draft, flags patterns that depress replies — length, formality, weak openers — and suggests rewrites, all inside Gmail and Outlook.

It is deliberately narrow: not a sequencer or a CRM, just the quality of the email before it goes out. The free plan covers 5 emails a month; Starter at $29/mo unlocks unlimited coaching and the AI writer, with Teams at $69/user/mo adding shared analytics.

A separate product, the Ora sales agent, is priced at $500/agent/mo for teams that want automation beyond coaching.

From the AXIS Launch team

Staying narrow — email quality only, no sequencing — is a discipline most sales tools lose, and it's why reps actually keep the extension installed. If you're the maker: what dataset backs the scoring model, and how has it shifted as AI-written cold email floods everyone's inbox?

Similar apps